Saturday, November 19, 2011

A Look at the Life of an Embroidery Digitizer

!: A Look at the Life of an Embroidery Digitizer

Embroiderer and embroidery digitizer are just some of the persons who might encounter in the industry of embroidery. In some way, they have similarities since both of them are into the art of designing a garment or fabric using thread and needle. The embroiderer is the person responsible for directly sewing the designs on the fabrics or clothes with or without a sewing machine. The embroidery digitizer on the other hand has a wider job scope than a typical embroiderer. Besides sewing the designs on the garment or material, the digitizer is also in-charge of providing digitized files especially if the designs to be embroidered are complex or intricate. They convert intricate logo or image needed for embroidery using a computer and embroidery digitizing software. The said software is provided with a specific design program that enables the user to easily create computerized embroidery design or stitch file, which will serve as a guide of embroidery machine setting up the artwork.

Becoming an embroidery digitizer, just like any other profession, also requires some special skills and traits. And these important characteristics of a digitizer that will help him succeed in embroidery field will be tackled in this article. The first and most important requirement for an embroidery digitizer is to have thorough knowledge not just in using the embroidery machine but also the computer. As it has been mentioned, the digitizer will be using specific design software in order to produce the digitized file of the design for embroidery. He should also have a good power of perception or the ability to understand what that customer expected for the embroidered artwork. Moreover, the digitizer must be a good visualizer since embroidery is more on experimenting for the right combination of layers, patterns, colors, and shadowing effects.

The job of an embroidery digitizer involves experimentation therefore, it is very important that he has the ability to solve problems that might be encountered while making the embroidery design. For instance, the thread color did not match to the color of digitized file, he should know how to handle things like this and able to think for alternatives. Aside from the ability to distinguish the right combination of thread color and stitch parameter, it is also necessary that the embroidery digitizer should have knowledge on fabrics. The most common cause of mistake that a digitizer often face while creating designs is wrong selection of fabrics. In choosing the fabrics to be use for embroidery, it is very important to consider the push and pull factor of the garment at the same time its limit strength. Failure to do so often results to poor quality artwork.


A Look at the Life of an Embroidery Digitizer

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Thursday, November 3, 2011

The 2011 Report on Schiffli Machine Embroidery: World Market Segmentation by City

!: Shopping The 2011 Report on Schiffli Machine Embroidery: World Market Segmentation by City free shipping

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This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another.

In what follows, I summarize the economic potential for the world's major cities for "Schiffli machine embroidery" for the year 2011. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales.

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